The Chinese government has committed itself to the use of culture as a means to building global understanding about China. This in part reflects China’s recognition of the role of culture in projecting softpower. It also, however, reflects China’s recognition of the need to boost domestic consumption to counter projected decline in export-orientated economic growth and build a sustainable economic future.

China as a growing market of creative industry
With rapid urbanization, rising levels of private wealth, rising levels of education, and international exposure reflects the rise of a middle class with more time, money and desire to consume culture and products of the creative industries.

China as an emerging contributor to creative industry
Whilst demand for creative industry rises in China, China similarly emergences as an important contributor to the creative industry markets worldwide. The growth of Chinese creative sector means the influence of China’s creative power is growing.

UK as a leading contributor to the creative industries
The United Kingdom is one of the world’s leading exporters of creative industry and cultural products. From music, television, film to marketing and advertisement to video games, the UK is an important creative force. As the UK fights to generate economic growth and reduce its deficit, the creative industries are of strategic economic importance.

Prospects for creative partnership
The common desire for the United Kingdom and China to drive the growth of their respective creative industry sector provides a basis for a powerful creative partnership between these two countries.

Role of young people in building the China-Britain creative partnership
Young people will play an important role in building the China-Britain creative partnership – both as consumers of culture and also importantly as an immensely powerful creative force emerging in both Britain and China.